Jiya Kohar Week 3: Susan to Sadie: Rebranding Gone Wrong
Charles Manson never killed Sharon Tate or Leno LaBianca. He never wrote “Death to Pigs” in blood. And yet, those murders are what he’s remembered for today. So while he didn’t physically commit the murders, his influence did the job for him, especially when his followers were high out of their minds on LSD (most of the time). The Manson “Family” wasn’t really ever a family. It was mostly a group of young, lost kids under the influence of a freak of a man who thought he was God. Most of the kids in the 1960s, just like today, were just hungry for a sense of belonging, and maybe a little rebellion. Charles Manson gave them that, but only after stripping away their original identities. He gave them nicknames like “Tex,” “Sadie,” or “Squeaky.” Once you stop being Susan or Patricia, and turn into “Och” it’s much easier to believe whatever role Manson gives. The drugs didn’t hurt either (well, unless you count the murders). Manson’s long speeches about “Helter Skelter,” the Beatles, and ...